Breeding better wool – a producers case study.

This case study looks at St George producer Rod Avery and how he uses sheep-classing technology to improve productivity and business outcomes. Rod talks about using and embracing technology and how he made gradual changes to get where he is today. Through the use of technology, Rod knows the level of production and the return that each animal contributes to the business and is able to make more informed decisions when it comes to culling and breeding. Rod is a long-time owner classer and has a good idea of the traits he wants in the fleeces his flock produce. He encourages producers who want to do the same to take advantage of the courses on offer.

Click here to read the full case study, including how Rod implemented changes in his enterprise, the decisions he makes and the benefits that he’s seen. 

Keep an eye on your inbox in the upcoming weeks for a video of Rod in his yards talking about how he collects and uses the technology and data to make decisions on his property. 

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