About Us

LEADING THE WAY for a more profitable Queensland sheep and wool industry through new technologies, knowledge and skills. The Leading Sheep program is designed to help Queensland’s sheep and wool producers increase their long-term productivity and profitability.

It aims to do this by maintaining a high level of engagement with producers in three regions across the state — south, south west and north/central west.

In each region, an extension officer and a regional coordinator work with a regional committee of producers to determine local priorities.

This ensures producers receive the latest information on industry issues, as well as advice on new practices and technologies that will lead to long-term sustainability for the industry.

Leading Sheep encourages all producers, and particularly those aged between 18 and 39 years, to take part in the program and increase their uptake of new technologies.

Leading Sheep is an important partnership between the Queensland Department of Agriculture and Fisheries and Australian Wool Innovation and is supported by AgForce.

Vision

Leading Sheep is a proactive network of Queensland sheep and wool businesses; at the forefront of practical and relevant information and technology to equip progressive and thriving producers for the future.

Objectives

Leading Sheep objectives currently include:

  1. Proactively identify local, industry and producer priorities and collaborative opportunities to deliver timely information and outcomes to Queensland sheep and wool producers.  The priority areas are:
    • pest animal management
    • drought planning
    • ewe and lamb survival
    • business performance and
    • beneficial technologies.
  2. Promote to Queensland sheep and wool producers beneficial technologies which are currently being underutilised.
  3. Create, identify and promote opportunities for future sheep and wool industry members to shape the direction of a thriving industry.

Enabling principles

  1. Complement face-to-face activities with cost effective and innovative technologies to:
    1. Improve producer’s access to new and relevant information.
    2. Increase Leading Sheep’s engagement with the sheep and wool industry, in particular youth and new entrants.
    3. These technologies include, but are not limited to: social media, webinars, short YouTube videos and other emerging technologies.
  2. Focus on collaborative opportunities with other industry programs and organisations (in particular Australian Wool Innovation’s industry programs, the Department of Agriculture and Fisheries GrazingFutures/Grazing Best Management Practices project under theDrought and Climate Adaptability Program and AgForce) to enhance the reach of Leading Sheep.
  3. Utilise a variety of sources to promote Leading Sheep and its activities to industry.
  4. Design extension activities that encourage practice change. These activities will be a series over time that provide accurate, relevant and practical information that improve producers’ knowledge and skills and their ability to observe and trial the innovation or technology on a small scale and at minimal cost.
  5. Be responsive to high priority issues.