A number’s game: identifying and keeping the most profitable sheep – a producer case study

Measuring his Merino flock to select the most profitable sheep is the goal of St George grazier Rod Avery, and despite the drought of the past few years, he is well on his way to achieving it. Measuring lambing traits and fleece weights through electronic identification (EID) ear tags has helped Rod fine-tune the management of his flock.

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